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All Grown Up — Celebrating Evidence Action’s Next Chapter

Brand update graphic

As you may have heard, Evidence Action is celebrating a decade. We reflect on a decade of exponential growth — from 13 staff to 733 — and considerable evolution of our work. We are thrilled to usher in our next chapter with a refreshed brand identity, redesigned website, and new program names to better convey our aspirations for the road ahead. 

Our new look is recognizably Evidence Action, with the signature slash in our logo dialed up to represent the rapid pace and scale of growth that we plan to continue into the future. This update signifies continuity — reflecting our sustained commitment to expanding access to evidence-backed solutions. And it signals momentum — conveying our drive to keep challenging the status quo and innovating for greater impact. 

We are excited for what’s next with an identity that captures the dynamic, evidence-driven, and massive scale of our work. Our new website optimizes the user experience to highlight our evidence-based approaches, communicate our progress over the past decade, and propel us into the next 10 years with an elevated platform that inspires action.

Finally, our new program names also reflect the tangible benefits of our highly effective programming – and our goals for each. Equal Vitamin Access, Safe Water Now, and Syphilis-Free Start join Deworm the World as official titles for our existing programs. Our iron and folic acid supplementation programming will be part of Equal Vitamin Access, while Safe Water Now will be the umbrella program for our water treatment interventions that include chlorine dispensers and in-line chlorination.

We can't wait for you to explore the new experience! While our work, our organization, and now our brand has evolved, our mission remains the same: to be a world leader in scaling evidence-based and cost-effective programs to reduce the burden of poverty. We look forward to this next chapter together. 

Special thanks to BitterSweet Creative, whose vision and expertise were invaluable in reimagining our brand identity and website. We are grateful for their dedication and collaboration in bringing this ambitious project to life.