Listening to Users: Using Evidence in Designing Products for Development
Social entrepreneurs are driven by passion. We are people who have bold ideas to solve huge challenges, and have almost singular vision to the execution of our idea. Our products are our babies--we know every dimension, every line of code, or every component because we have spent many long evenings debugging, tinkering, sketching, and wholly immersed in the creation of something we believe to be truly innovative. We believe that are products will have large scale impacts and solve big problems. The trouble is, we may be so dedicated to our solution that we don’t dedicate enough time to fully understanding the problem. We may be so focused on the product as the solution, we don't gain enough perspective on the issue to really understand what is needed to address it.