An evaluation of a relative-risk HIV awareness campaign generated mixed results …here’s what we learned from it.
A 2005 randomized controlled trial conducted in Kenya found that girls who were told about the dangers of sugar daddies were 28% less likely to be pregnant at year-end than girls who were simply told to abstain, and girls who received no sexual education beyond that offered in school. Based on this success, Young 1ove worked with a group of partners, including the Government of Botswana, the Abdul Latif Jameel Poverty Action Lab (J-PAL), Botswana-Baylor Children’s Clinical Centre of Excellence, and Evidence Action, to evaluate the idea again through a similar program, No Sugar. This second round of evaluation delivered mixed results and all partners involved in the program made a decision not to scale the No Sugar intervention. Here are our three biggest takeaways from the experience.